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Are your curtains turning yellow?

When curtains turn yellow, most people

assume nicotine is to blame.

While nicotine is addictive and not risk‑free,

it is not the main cause of smoking‑related risks,

nor of your yellow curtains.

Nicotine is addictive and not risk-free.

The real issue?

Smoke
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combustion

Cigarette Smoke

The smoke that is generated when a cigarette is burned contains thousands of chemicals. When this smoke settles on fabrics — like curtains — it seeps into the fibers and can cause visible yellowing and discoloration*.

Gomez Lueso et al. 2025, Assessing Material Surface Staining by Heated Tobacco Product and e‑Vapor Aerosols versus Cigarette Smoke, PMI R&D, Neuchâtel.

Vapor from Heated Tobacco Products & Electronic Devices

Minimal or no color change, Almost or no visible staining, No cigarette smoke, because there is no combustion.

What Happens When You Remove the Smoke?

Removing combustion changes everything and not only for your curtains, your clothes or your seat cushions.
Smoke stained curtains
Smoke stained clothes
Curtains
Clothes

Compared with cigarettes, smoke-free products that are scientifically substantiated and manufactured to high standards contain, on average, significantly lower levels of harmful chemicals, because they do not burn tobacco and do not produce harmful smoke.

They also contain nicotine, which is addictive and not risk-free, but for adult smokers who do not quit, they represent a better option than continuing to smoke.

What is the Role of Nicotine?

Nicotine is addictive and is one of the

main reasons why people smoke.

Contrary to popular belief, however, it is not the primary

cause of the risks associated with smoking.

Those risks are caused by the high levels

of harmful substances in tobacco smoke.

The reasons why people smoke are complex and include many factors, ranging from rituals and taste to the sensory experience.
Nicotine is an important part of this mix for many smokers, and most are likely to fully replace cigarettes only if smoke‑free products provide a satisfying alternative.
It is always best to quit tobacco and nicotine altogether, but adult smokers who do not do so should know that there are smoke-free products —while not risk-free— that are a far better choice than cigarettes.

Cigarettes

  • Deliver nicotine with combustion
  • Produce smoke
  • Burn tobacco
  • Cause staining and high chemical exposure
VS

Smoke – Free
Alternatives

  • Deliver nicotine without combustion
  • Do not produce cigarette smoke
  • Do not burn tobacco
  • Generate lower average levels of harmful chemicals than cigarettes

Smoke-Free Alternatives can be a better choice for adults who would otherwise continue smoking.

Make Informed
Decisions

Learn more about smoke‑free alternatives

and how they differ from cigarettes.

Find out more about smoke-free alternatives

Nicotine is addictive and not risk-free

Smoke‑free products are intended for adults

who would otherwise continue to smoke or use nicotine.

car add
clothes add
curtains add
  • Curtains turning yellow?
  • Clothes smell?
  • Car needs a freshener?

Going smoke-free

Philip Morris International is building its future on smoke-free products that—while not risk-free—are a far better choice than cigarette smoking. Since 2008, Philip Morris International has invested over $16 billion to develop, scientifically substantiate and commercialize innovative smoke free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes.